2019

BIFROST
Branding


We determined the overall layout for BIFROST by fusing the ever-changing and boundless data flow of blockchain technology. It represents a bridge over troubled waters, and i used the letter "B" as the central element of our rainbow bridge design. I was able to convey the seriousness of the business by using a Möbius strip to symbolize the company. The rainbow's array of colors and the undulating lines represent the fluidity and interconnectedness of data.